Discover the beauty of the West Coast with Croí’s Couch to Wild Atlantic Way!

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Pictured at the launch of Croí’s Couch to Wild Atlantic Way (Supported by Laya Healthcare) is Cillian Morris, Business Development Manager, Laya; Kevin O’Reilly, Chairman, Croí; and Christine Flanagan, Director of Fundraising, Croí.

Croí, the Heart and Stroke Charity, has launched a new virtual challenge along the Wild Atlantic Way, encouraging people to get moving and raise funds to help support people living with heart disease and stroke.

Croí’s Couch to Wild Atlantic Way takes runners, walkers and joggers on a virtual journey down counties along the west coast, from Donegal to Clare. Participants can log their daily kilometres and reach stunning discovery points along the way on an interactive map, including Malin Head, Achill Island, Cliffs of Moher and Loop Head Lighthouse. The challenge is proudly supported by laya healthcare.

“We are so excited to launch this stunning challenge. Exercise has been restricted to within a 5km radius for now, but this new challenge opens up our walks and runs virtually to the wild west coast! Our coastal challenges offer routes to suit all abilities over the six weeks – from the Coast of Clare at 6,000 steps a day, to a more challenging route with the Coast of Mayo at 16,500 steps a day,” says Christine Flanagan, Director of Fundraising at Croí.

“I am delighted to take part in this virtual challenge in aid of Croí. It’s a great way to keep up the activity levels, while supporting vital services for people living with heart disease and stroke. I will be taking on the Galway coastal challenge and look forward to reaching the great discovery points along the way,” says Kevin O’Reilly, Chairman, Croí Board of Directors.

Cillian Morris, Business Development Manager at laya healthcare, added, “As Croí’s Health & Wellbeing partner, we’re very proud to support the charity in continuing to promote the importance of heart health in a virtual world. The ‘Couch to Wild Atlantic Way’ is such an inspired idea, we hope record numbers get involved to raise much-needed funds for this worthy charity. Our healthcoach team are on hand to create personalised fitness and nutrition plans for members who want to prepare to take on the tougher challenges along the route. I’m going to give the Donegal Coast challenge a go, it’ll be good training for when I can get back up there in person!”

Funds raised will support heart and stroke services, including Croí’s new helpline, Heartlink West. The challenges facing people living with heart disease and stroke are now greater than any that have come before, and the Croí health team is experiencing increased demand for support services. This event will help Croí to continue to respond to the needs of the community during this difficult time, when people living with heart disease or stroke are at greater risk if affected by COVID-19.

The virtual challenge runs for six weeks, launching June 10th. Registration costs €15 each or €40 for families, with everyone receiving a special eco-friendly Croí Couch to Wild Atlantic Way medal! Discover the beauty of Ireland’s West Coast by taking part in Croí’s Couch to Wild Atlantic Way. Register now at www.croi.ie/WildAtlanticWay.