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Croí Heart and Stroke Charity Partners with Benecol to launch national cholesterol awareness campaign

County Mayo, Ireland.

Benecol Ireland is thrilled to announce a collaborative event with Croí Heart and Stroke Charity, bringing together the spirit of community and shared knowledge. Join us for the inaugural “Croí Heart Day” event on Tuesday, 18th June, from 10am-2pm at Charlestown Community Complex, F12 R832

This event will launch a national campaign that will run over the summer months calling for all communities to apply for their very own Heart Day. 

The importance of understanding cholesterol 

High cholesterol increases the risk of heart disease, stroke, and peripheral artery disease. It’s estimated that 1 in 2 adults in Ireland have elevated cholesterol levels.1 Cholesterol isn’t just a number; it’s a vital piece of our health puzzle. 

The event aims to bring the community together to tackle common concerns about cholesterol. There will be expert talks, free cholesterol tests (for those that haven’t been tested in the last year) and plenty more in this half day event. 

 About Croí Heart and Stroke Charity Croí’s aim is to fight against heart disease and stroke.. Their mission is to prevent disease, save lives and promote recovery and wellbeing. Their work is funded from the proceeds of fundraising events, voluntary contributions and philanthropy. 

About Benecol Ireland Benecol Ireland is a leading brand in cholesterol-lowering products, offering a range of foods enriched with plant stanols, which are clinically proven to lower cholesterol.2 Benecol is committed to helping people take control of their cholesterol levels through delicious and convenient dietary options. 

Laura O’Connell, Senior Marketing Manager for Benecol Ireland, said: “We are dedicated to prioritising heart-health for our consumers by lowering cholesterol. That’s why we’re so thrilled to continue to support Croí with the ‘Croí Heart Days” event. It’s a fantastic opportunity to provide the public with essential information about cholesterol and the importance of managing it effectively.”

Annie Costelloe, Head of Patient Community Engagement at Croí, highlighted the significance of the event: “This event is incredibly important for raising awareness about cholesterol and its impact on heart health and stroke prevention. We are very happy to be working with Benecol Ireland to bring this valuable information to the public and to offer free cholesterol testing to those who need it. The importance of knowing and understanding your numbers when it comes to your cholesterol cannot be understated and we hope that this event can bring this to the forefront of people’s minds.”

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