What’s your number? Lucy Kennedy and Benecol® want YOU to know your number

Pictured are Lucy Kennedy, Benecol Brand Ambassador, and Dr Lisa Hynes, Croí's Head of Health Programmes and Health Psychologist

The heart-loving brand announces a programme of support for heart health with a free health and wellbeing event and a cholesterol testing day

Today, on World Heart Day, heart-loving food brand, Benecol®, launch their new ‘What’s Your Number?’ campaign with brand ambassador Lucy Kennedy. The campaign aims to support heart health and raise awareness of the issue of high cholesterol, which affects 60% of Irish adults* and, if left untreated, can contribute to coronary heart disease.

Benecol® is running a programme of activities to support heart health that includes:

  • Heartfest, September 29th, Croí House, Co. Galway – Partnering with Croí, the heart and stroke charity, to host Heartfest, a free and holistic cardiovascular health and wellness event. At Heartfest, you will be able to avail of heart health checks, join taster sessions of some of Croí’s exercise and wellbeing classes or attend a mini workshop hosted by Croí’s Cardiac Dietitian on eating for healthy cholesterol. Heartfest will finish with a free public talk on ‘Self-Care is Heart Care – The Power of Knowing Your Numbers and Taking Action’, with experts Dr Susan Connolly, Consultant Cardiologist; Dr Lisa Hynes, Health Psychologist and Croí’s Head of Health Programmes; and Frankie Lane, who will share his personal story of heart disease and recovery. This public talk will be available to attend in person or via livestream from 7 pm at this link: croi.ie/heartfest
  • Free Cholesterol Testing, Friday, October 7th, Nationwide – Benecol® is working with Hickeys and AllCare pharmacies nationwide to host a free cholesterol testing day on Friday 7th of October. Cholesterol tests will be available in local Hickeys & AllCare pharmacies on Friday, October 7th, and if there isn’t a convenient location near you, home tests are also available for free via post. Tests are limited and available on a first come first serve basis. Book an appointment or order a free testing kit via: Benecol.ie/whatsyournumber

Speaking at the campaign’s launch, Lucy Kennedy said: “It’s really important to know your cholesterol level, often we want to ignore things especially if we’re afraid that the answer might not be what we want. But with cholesterol, it’s very much something that you can take into your own hands and do something about – so there’s no reason to be afraid. My own dad had high cholesterol and uses Benecol® with plant stanols to help control it. So I was delighted when I had the opportunity to support Benecol®’s free testing day. It’s so important to take your health into your own hands, so book your free test today.  I’ll be down in Hickey’s Pharmacy in Monkstown on October 7th – so I hope to see some of you then.”

Laura O’Connell, Brand Manager for Benecol® said: “World Heart Day is the perfect time for us to pause and think about our heart health. At Benecol® we want to support people to take proactive steps to safeguard their health. We are delighted to be able to provide free cholesterol tests to the public on Friday 7th October. By offering free cholesterol tests, as part of our What’s Your Number? campaign, we are giving everyone a chance to find out what their cholesterol level is and to know if they need to take steps to change it. Sign up for your free cholesterol test on Friday, October 7th.”

Book your free cholesterol test today at www.benecol.ie/whatsyournumber

Speaking today from Heartfest, Dr Lisa Hynes, Head of Health Programmes at Croí said: “We are really grateful for the support we are receiving from Benecol for Croí’s Heartfest event to mark World Heart Day. Our aim is to educate and empower individuals, families and communities to take control of their heart health and to make and maintain the changes that can lead to a longer and healthier life.”

For more information on Heartfest visit www.croi.ie/heartfest or call 091-544310.

The full range of Benecol® products, spreads, drinks and yoghurts, are available in all major Irish retailers (Dunnes, Supervalu and Tesco).


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