In Spain, Cardio Alianza has coordinated ‘Heart Failure Week’ with planned events throughout 7 Cities taking place from the 7th to 11th of May as part of the Acting on Heart Failure campaign. Our alliance members in Spain have coordinated the support of the Mayors of Barcelona, Vitoria, Girona, Valladolid, A Coruña, Sevilla and Las Palmas de Gran Canaria. These cities have pledged to host a series of awareness days throughout the week with information booths about Heart Failure and its symptoms and will also include patient education sessions, where patients gain access to cardiologists and nurses to help increase their knowledge and offer advice on managing and controling the condition. These events will showcase the signature theme of red, a visual symbol of the City’s support of Heart Failure.
As part of a broader awareness initiative, Cardio Alianza has engaged more than 2,000 pharmacies who are supporting the campaign by providing informative Heart Failure leaflets and promotional literature to their patrons. Furthermore, they have engaged national and regional media and have been particularly active on social media networks, promoting their #mueveteporlaIC alongside iHHub’s #ActingOnHF2018 hashtag campaigns.
If you want to know more about the campaign and Cardio Alianza’s efforts, you can follow this link that contains the details of the initiative “Muévete por el corazón”: