Stand Up to Heart Failure, a campaign supported by Croí, Heartbeat Trust, Irish Heart Foundation, Novartis and Edelman, won the Patient Education Project of the Year – Pharmaceutical award on October 18 at the 2018 Irish Healthcare Awards.
The Stand Up to Heart Failure campaign aims to raise awareness of the red flag symptoms of heart failure. These symptoms include; fatigue; shortness of breath, especially with activity or lying flat; swollen feet or ankles. Common risk factors of heart failure to be aware of are; high blood pressure, previous heart attack(s), and diabetes.
Campaign ambassador Michael Lyster opened up about his own experience with heart failure at the campaign launch: “Croke Park is one of the biggest stadiums in Europe, with an impressive match day capacity of 82,300. But if everyone in Ireland living with heart failure was invited to Croke Park for the All Ireland final, we would have to build an extra stand as there are 90,000 people living with this chronic condition, and they certainly wouldn’t be standing in the Hill for the duration of a 70-minute game.”
Read more and watch the campaign video here.